The BiasForge cast
Each friend shows you one idea by how they act. Meet them all and see how the ideas fit together.
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Barnacle Anchoring; a number you just saw drags your estimate toward it, even when it tells you nothing -
Glaze Framing; the same facts worded two ways change what people choose -
Plenty Base rates; how common something is overall matters, and a vivid clue makes people forget it -
Finale The peak-end rule; we remember an experience by its most intense moment and its ending, not its total