Digital Marketing
📋 What it is
Marketing is how a business tells the right people about its product; digital tools reach huge audiences cheaply.
🗣️ Coach says
A great product nobody hears about still fails. Marketing is the megaphone — and online, that megaphone is cheap and huge. The trick is reaching the RIGHT people (your audience), not just the most people.
🧠 Memory hook
Reach the RIGHT audience, not just the most people. Message > megaphone size.
😂 Giggle
What did one trade say to the other?
"I think we've exchanged enough pleasantries!"
😲 Whoa!
A short online video can reach millions of people for almost no cost — something impossible before the internet.
✅ Quick check: Why is reaching the RIGHT audience better than reaching the MOST people?
Say your answer out loud first — then reveal.
The right audience actually wants the product, so more of them buy — reaching millions who don’t care wastes effort and money.
Targeting the audience is the idea that makes marketing effective, not just loud.
🧪 Try it! (2 minutes)
Pick a product you like and name WHO its ideal customer is (age, interest, need).