← Mission map

Mission 11 of 16

Social Business & Ethics

📋 What it is

A social enterprise aims to make money AND do good; business ethics means being fair, honest and responsible.

🗣️ Coach says

A business can chase profit AND a mission at once — that’s social entrepreneurship (say, selling shoes and donating a pair). Ethics is the promise underneath: be honest, treat people and the planet fairly, even when cutting corners would pay more.

🧠 Memory hook

Do well AND do good. Ethics = fair + honest, even when it costs.

😂 Giggle

Why did the economist bring a graph to lunch?
To show the waiter where the curves intersect!

😲 Whoa!

Some companies give away a product for every one sold — proving a business can be built around helping, not just earning.

✅ Quick check: How is a social enterprise different from an ordinary business?

Say your answer out loud first — then reveal.

🧪 Try it! (2 minutes)

Invent a social business: what does it sell, and what good does it do?

⭐ Do the round to earn your star →
🤸 Brain break: Two goals: hold "profit" in one hand and "help" in the other, then bring them together.