First Post
📋 What it is
A click-through rate (CTR) is a ratio: clicks ÷ times-shown (impressions). It tells you what FRACTION of viewers clicked, not the raw count.
🗣️ Coach says
Your first post got 10 clicks. Is that good? You cannot tell until you know how many people SAW it. A rate compares the two — 10 clicks out of 200 views (5%) is a very different story from 10 out of 20 (50%).
🧠 Memory hook
A rate = part ÷ whole. Clicks alone lie; clicks ÷ views tells the truth.
😂 Giggle
Why did the data scientist bring a ladder to work?
To study the retention curve from the top!
😲 Whoa!
A tiny channel can beat a huge one on CTR — a 12% rate on 500 views outperforms a 1% rate on a million.
✅ Quick check: A post gets 30 clicks from 600 impressions. What is its CTR?
Say your answer out loud first — then reveal.
5% — 30 ÷ 600 = 0.05 = 5%.
A rate turns two raw numbers into a comparable fraction — the first thing an operator reads.
🧪 Try it! (2 minutes)
Pick two of your own "posts" (real or imagined) and rank them by CTR, not by raw clicks.