Sponsor Math
📋 What it is
Return on investment (ROI) compares what you get back to what you put in: (gain − cost) ÷ cost. A big payment can still be a bad deal if it costs you more.
🗣️ Coach says
A sponsor offers a payment to make a video. Worth it? Not just "is the number big" — subtract your time, editing, and the trust you risk if the product is bad. ROI is the gain AFTER costs, not the sticker price.
🧠 Memory hook
ROI = (gain − cost) ÷ cost. A big number can still be a loss once you count the costs.
😂 Giggle
Why did the median stay calm in a crowd?
It's not thrown off by a few extreme values!
😲 Whoa!
Creators have tanked whole channels by taking a lucrative sponsor their audience hated — the short-term cash cost them long-term trust (which is worth far more).
✅ Quick check: A sponsor pays 100, but the video costs you 40 in time and tools. What is your ROI?
Say your answer out loud first — then reveal.
150% — gain 100 − cost 40 = 60 net; 60 ÷ 40 = 1.5 = 150%.
ROI counts the cost, so you judge a deal by what you actually keep, not the headline payment.
🧪 Try it! (2 minutes)
Evaluate a pretend sponsor deal: write the payment, your costs, and the ROI — take it or not?