← Founder’s Kit

Mission 1 of 16

What Is a Business?

📋 What it is

A business makes or sells a product or service that people value, and earns money by meeting a real need.

🗣️ Coach says

Every business, from a lemonade stand to a giant company, does the same thing: it offers something people actually WANT or NEED, and earns money for it. Find the real need a business meets and you understand why it exists.

🧠 Memory hook

A business meets a real need — and earns money for it.

😂 Giggle

Why did the entrepreneur bring a calculator to the brainstorm?
To make sure every idea added up!

😲 Whoa!

Some of the world’s biggest companies started as tiny ideas in a garage or bedroom — solving one small problem well.

✅ Quick check: At its heart, what does every business do to earn money?

Say your answer out loud first — then reveal.

🧪 Try it! (2 minutes)

Think of a business you know and name the real need or want it meets for people.

⭐ Do the round to earn your star →
🤸 Brain break: Open shop: mime flipping an “Open” sign and welcoming a customer with a smile.