Start here
Venture Lab Set your price (and marketing) and watch units sold, profit, margin, and your break-even point change — find the price that hits each goal. 
Customer Lab Interview real customers before you build — then predict what they'll actually buy. The #1 reason businesses fail is "nobody wanted it." 
Decision Sim Predict which business decision earns the most profit before you see every outcome — raise the price? spend on ads? hold steady? 
Tough Call Two good things, and you can only have one. Put your thumb on the scale — then see what each side protects and costs. How are you feeling?
All activities
Run a venture
Venture Lab Set your price and watch units, profit, margin, and break-even change. Customer Lab Interview customers first, then predict what they will actually buy. Decision Sim Predict which decision earns the most profit before the outcome. Tough Call Weigh two good things against each other — no right answer, no score. Smart & Safe Spot the scam — learn the red flags, never share your keys, verify before you send. Launch It for Real A six-step planner for a real kid-sized venture — plan it with a trusted adult.
Learn & practice
Concept kits 16 kits from what a business is through pricing, marketing, and financial literacy — a hint whenever you get stuck. Mixed Practice A short round shuffling questions from the kits you have played — spaced so it sticks. VentureQuest Sprint Race your OWN best on what you already know. Timer optional, no penalty for a miss. Trick Questions Brain-teasers with a twist — spot why the obvious business answer is a trap. Teach the Cast Teach a business idea to a cast member still learning it — teaching makes it stick. Progress Your levels, days active, and how each skill is coming along — saved on this device. Progress report For grown-ups — a private on-device snapshot mapped to the skill areas. Export a CSV or print.
Play together
Concept Kits — entrepreneurship, kit by kit
Kit 1: What Is a Business? Business Basics · 25 questions Kit 2: Money and Pricing Business Basics · 25 questions Kit 3: Marketing and Customers Business Basics · 25 questions Kit 4: Supply and Demand Business Basics · 25 questions Kit 5: Business Operations Operations, Finance & Economics · 25 questions Kit 6: Financial Literacy Operations, Finance & Economics · 25 questions Kit 7: Entrepreneurship and Innovation Operations, Finance & Economics · 25 questions Kit 8: Economics and Global Business Operations, Finance & Economics · 25 questions Kit 9: Competition & Market Positioning Operations, Finance & Economics · 25 questions Kit 10: Customer Service & Retention Operations, Finance & Economics · 25 questions Kit 11: Funding & Business Growth Operations, Finance & Economics · 25 questions Kit 12: Business Ethics & Stakeholders Operations, Finance & Economics · 25 questions Kit 13: Cross-Topic Connections Real-World & Big Ideas · 25 questions Kit 14: Real-World Applications Real-World & Big Ideas · 25 questions Kit 15: Misconceptions & Reasoning Real-World & Big Ideas · 25 questions Kit 16: Advanced Synthesis Real-World & Big Ideas · 25 questions
Think it through first
More ways to play
😄 Brain break
Meet the cast — the characters who teach this
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Spot Opportunity recognition -
Listen Customer discovery -
Build Lean experimentation -
Kernel Focus -
Pitch Pitch craft -
Till Fair pricing -
Barter Fair exchange -
Loyal Reputation -
Thrift Saving and reinvesting -
Surplus Profit -
Weigh Ethical decision-making
Ensemble stories — the cast together
What next? Pick a door
- More like this MarketQuest What happens to the price now? LifeQuest Which one is really the better deal? CityForge Will this building carry its load?
- A bit harder CauseQuest What real issue will you take on? PastForge What caused this to happen? ThreadForge Which causes tangled together here?
- Something different ScienceForge Is this a fair test? TongueQuest Which family saying will you keep? DebateForge Can you argue the other side fairly?