Money & Pricing
📋 What it is
A price must cover what it costs to make something PLUS a bit of profit — too high and no one buys, too low and you lose money.
🗣️ Coach says
Pricing is a balancing act. Charge less than it costs to make and you LOSE money on every sale. Charge way too much and no one buys. The sweet spot covers your costs, adds some profit, and still feels fair to the customer.
🧠 Memory hook
Price = costs + profit, and still fair. Too low loses, too high scares.
😂 Giggle
What did the supply say to the demand?
"Stop pushing me around — I can only make so much!"
😲 Whoa!
The same product can sell at very different prices in different places — pricing is about value, not just cost.
✅ Quick check: Why can’t a business just set its price as low as possible to sell more?
Say your answer out loud first — then reveal.
If the price doesn’t cover the cost to make the item plus some profit, the business loses money on every sale and can’t survive.
Price-must-cover-cost-plus-profit is the core pricing idea.
🧪 Try it! (2 minutes)
Pick something to “sell,” estimate its cost, and set a price that covers cost plus a little profit.