Marketing & Customers
📋 What it is
Marketing is how a business tells the right customers about its product and why it’s worth buying.
🗣️ Coach says
You can make the best product ever — but if nobody knows about it, nobody buys. Marketing is telling the RIGHT people (your customers) about it in a way that shows why it helps them. Know your customer, then speak to their need.
🧠 Memory hook
Know your customer → tell them why it helps. No customer, no sale.
😂 Giggle
Why did the piggy bank go to school?
To improve its cents of knowledge!
😲 Whoa!
The best marketing usually focuses on how a product helps the customer — not just on how great the product is.
✅ Quick check: Why does even a great product need marketing?
Say your answer out loud first — then reveal.
Because if the right customers don’t know it exists or why it helps them, they won’t buy it — marketing connects the product to the people who need it.
Marketing-connects-product-to-customer is a foundational business idea.
🧪 Try it! (2 minutes)
Pick a product and write one sentence telling a customer why it would help THEM.