Competition & Positioning
📋 What it is
Businesses compete for customers; a business stands out by being different or better in a way customers care about.
🗣️ Coach says
Customers usually have choices, so businesses compete. The winners don’t just copy others — they find a way to be genuinely different or better at something customers care about. “Why us instead of them?” is the question every business must answer.
🧠 Memory hook
Compete by being different or better where customers care. Answer “why us?”
😂 Giggle
Why was the stock market so moody?
It kept having ups and downs!
😲 Whoa!
Two shops on the same street can both thrive by being different — one cheapest, one friendliest, one fastest.
✅ Quick check: How does a business stand out when other businesses sell similar things?
Say your answer out loud first — then reveal.
By being genuinely different or better in a way customers value — cheaper, higher quality, friendlier, faster, or more unique.
Positioning (“why choose us?”) is essential competitive thinking.
🧪 Try it! (2 minutes)
Pick two similar businesses you know and name how each one is different from the other.