Business Ethics
📋 What it is
Ethical businesses consider everyone affected — customers, workers, community, the planet — not just profit.
🗣️ Coach says
A business affects lots of people: customers, workers, neighbours, even the planet. Ethical businesses weigh all of them (“stakeholders”), not just profit. Doing right often builds the trust that keeps a business alive for the long run.
🧠 Memory hook
Weigh ALL stakeholders — customers, workers, community, planet — not just profit.
😂 Giggle
What's a marketer's favorite cereal?
Product Placement O's!
😲 Whoa!
Businesses known for treating workers and the environment well often keep customers’ trust — and loyalty — far longer.
✅ Quick check: Who besides its owners does a business’s choices affect (its “stakeholders”)?
Say your answer out loud first — then reveal.
Customers, workers/employees, the local community, suppliers, and the environment — an ethical business considers all of them, not just profit.
Stakeholder thinking is the heart of business ethics.
🧪 Try it! (2 minutes)
Pick a business decision and name two groups (besides owners) it would affect.