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Special Interest

PitchForge

Read an ad — a real, made-up one — and spot the trick it is using to get you to buy. PitchForge shows you the ten moves every ad plays ("everybody has one", "only 3 left!", "9 out of 10 experts…") and how to catch each one, then says the ad again in plain, honest words. No real brands, no timer, no score to chase. On-device; no account. Ages 9–14.

Icon coming soon
In planning Swift 6 · SwiftUI · FoundationModels Media / advertising literacy — identify persuasion techniques in advertising and separate a claim from an appeal (bandwagon, scarcity, authority, testimonial, glittering generalities, fear, flattery, repetition, bribery, weasel words) Critical thinking / ELA — analyze a persuasive text's purpose and audience; restate a message in plain, honest language Hero color: #b26a00
Engagement: Modes pending

Distributed-narrative cast

Meet the cast

PitchForge's ad-anatomy crew (ages 9–14) each embody one move of seeing through an ad — the crew IS the method: spot the trick, sift what it actually proves from how it makes you feel, say it again in plain words, and decide on purpose (not on pressure). Mentor Marta keeps the studio: an ad isn't lying — it's selling; knowing the trick is how you stay the one who chooses. No real brands, ever. (Illustrated portraits + chapters are a tracked follow-on — R-WEB-CLONE-SPAWN-TRACKED.)

P

Peela

Peel an ad open to see the persuasion move inside — which of the ten tricks is it playing?

S

Sifter

Sift what an ad actually proves from how it makes you feel — a big feeling is not a fact

P

Plainly

Say the ad again in plain, honest words — what it truly tells you, without the shine

R

Reya

Decide on purpose, not on pressure — a clock or a crowd is a push, not a reason

M

Marta

(Mentor) — an ad isn't lying, it's selling; know the trick and you stay the one who chooses. No real brands, ever.

What's distributed-narrative methodology? →

What's inside

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Learning goal

Read an ad — a real, made-up one — and spot the trick it is using to get you to buy. PitchForge shows you the ten moves every ad plays ("everybody has one", "only 3 left!", "9 out of 10 experts…") and how to catch each one, then says the ad again in plain, honest words. No real brands, no timer, no score to chase. On-device; no account. Ages 9–14.

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Question kits

16 curriculum-aligned kits × 25 questions = 400 questions per app, mapped to recognized standards.

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On-device AI mentor

FoundationModels-powered hints, feedback, and adaptive difficulty — all running locally.

Mentored by Marta — on-device AI, no data leaves the device.

How PitchForge handles your kid's data

  • ✅ All progress, settings, and AI-generated content stays on the device
  • ✅ No analytics, no tracking, no third-party SDKs
  • ✅ No ads, no in-app purchases — you pay once
  • ✅ COPPA compliant under the 2026 FTC amendments
  • ✅ Parental controls + session limits + content filters built in

Full parent privacy guide →

Built with ForgeKit

PitchForge runs on ForgeKit — the open-source Swift Package Manager framework that powers every Spark & Anvil app. ForgeKit ensures consistent accessibility, COPPA compliance, and design language across the portfolio, so your kid's progress and preferences feel coherent across every app they touch.

Coming to the App Store

PitchForge is in active development. Email us to hear when it ships — no marketing, no spam, just a one-shot launch announcement.

Email me at launch

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