Special Interest
PitchForge
Read an ad — a real, made-up one — and spot the trick it is using to get you to buy. PitchForge shows you the ten moves every ad plays ("everybody has one", "only 3 left!", "9 out of 10 experts…") and how to catch each one, then says the ad again in plain, honest words. No real brands, no timer, no score to chase. On-device; no account. Ages 9–14.
▶ Play it nowBuilt for sittings of about 20 minutes on the screen. That is our design budget, not a measurement.
Meet your mentor
Every Spark & Anvil app has a friendly mentor character that demonstrates, asks, and patiently scaffolds learning.
Mentored by Marta
#b26a00 Characters who teach
Meet the cast
PitchForge's ad-anatomy crew (ages 9–14) each embody one move of seeing through an ad — the crew IS the method: spot the trick, sift what it actually proves from how it makes you feel, say it again in plain words, and decide on purpose (not on pressure). Mentor Marta keeps the studio: an ad isn't lying — it's selling; knowing the trick is how you stay the one who chooses. No real brands, ever.
Peela
Peel an ad open to see the persuasion move inside — which of the ten tricks is it playing?
Sifter
Sift what an ad actually proves from how it makes you feel — a big feeling is not a fact
Plainly
Say the ad again in plain, honest words — what it truly tells you, without the shine
Reya
Decide on purpose, not on pressure — a clock or a crowd is a push, not a reason
Marta
an ad isn't lying, it's selling; know the trick and you stay the one who chooses. No real brands, ever.
What's inside
Learning goal
Read an ad — a real, made-up one — and spot the trick it is using to get you to buy. PitchForge shows you the ten moves every ad plays ("everybody has one", "only 3 left!", "9 out of 10 experts…") and how to catch each one, then says the ad again in plain, honest words. No real brands, no timer, no score to chase. On-device; no account. Ages 9–14.
Mentored by Marta — no data leaves the device.
How PitchForge handles your kid's data
- ✅ All progress, settings, and AI-generated content stays on the device
- ✅ No analytics, no tracking, no third-party SDKs
- ✅ Free — no ads, no in-app purchases
- ✅ No personal information collected from children — in line with COPPA (updated by the 2026 FTC amendments)
- ✅ No chat with strangers — play-together rooms use a short code and preset emotes, never typed messages