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A bright cozy classroom with an arched window and a colourful toy shop display of blank boxes, two tweens spotting the tricks in a toy advert

PitchForge

Every ad is playing a trick. Learn to see it.

An ad isn't lying — it's selling. PitchForge shows you a made-up ad (no real brands, ever) and asks: which trick is it using? "Everybody has one." "Only 3 left!" "9 out of 10 experts pick it." There are ten of these moves, and once you can name them, you stay the one who chooses. Then check what's true in TruthQuest and read the news like a reporter in NewsForge.

Spot the tricks →

How it works

  1. Read the ad. A short, made-up ad for a made-up thing — never a real brand.
  2. Spot the trick. Pick which of the ten persuasion moves the ad is using.
  3. See the tell. Right or not, you learn how to catch that move next time.
  4. Hear it plainly. The ad, said again in honest words — what it actually tells you.

No timer, no streak, no score to chase. Your best is just for you and stays on this device.

Grown-ups: how ads work & why we teach it this way → · printable classroom kit →

What next? Pick a door

Chosen from what this app is about. What you open is remembered on this device only.