Special Interest
PitchPals
For ages 6–8: hear a made-up ad and tap which trick it is doing to make you WANT it — "everybody has one", "hurry, only 3 left!", a "free" gift. Two big picture choices, read aloud, no reading needed. Then hear the ad said again in plain, honest words. No real brands, no timer, no score to chase. On-device; no account.
▶ Play it nowBuilt for sittings of about 15 minutes on the screen. That is our design budget, not a measurement.
Meet your mentor
Every Spark & Anvil app has a friendly mentor character that demonstrates, asks, and patiently scaffolds learning.
Mentored by Nan
#e07a3e Characters who teach
Meet the cast
PitchPals's little ad-spotting crew (ages 6–8) are Nan's helpers at the corner store: each shows one simple way to see through an ad — spot the trick, say what the ad really wants in plain words, and remember that YOU get to choose. Mentor Nan keeps it warm: an ad wants you to WANT it — that's its job; when you can spot the trick, you stay the chooser. No real brands, ever.
Spotty
Spot the trick in the ad — is it "everybody has one", "hurry!", shiny words, or a "free" gift?
Truly
Say what the ad truly wants, in plain words — an ad wants you to buy, that's what it's really doing
Choosy
You get to choose — a clock or a crowd is a push, not a reason; take your time
Nan
an ad wants you to WANT it; that's its job. Spot the trick and you stay the one who chooses. No real brands, ever.
What's inside
Learning goal
For ages 6–8: hear a made-up ad and tap which trick it is doing to make you WANT it — "everybody has one", "hurry, only 3 left!", a "free" gift. Two big picture choices, read aloud, no reading needed. Then hear the ad said again in plain, honest words. No real brands, no timer, no score to chase. On-device; no account.
Mentored by Nan — no data leaves the device.
How PitchPals handles your kid's data
- ✅ All progress, settings, and AI-generated content stays on the device
- ✅ No analytics, no tracking, no third-party SDKs
- ✅ Free — no ads, no in-app purchases
- ✅ No personal information collected from children — in line with COPPA (updated by the 2026 FTC amendments)
- ✅ No chat with strangers — play-together rooms use a short code and preset emotes, never typed messages