Spark & Anvil Privacy

PitchPals

Can you spot the trick in the ad?

An ad wants you to want something. It plays little tricks: "everybody has one", "hurry, only 3 left!", a "free" gift. In PitchPals you hear a made-up ad (never a real brand) and tap the trick it's doing. Two big choices, read out loud — no reading needed. When you can spot the trick, you get to choose.

Spot the ads →

How to play

  1. Hear the ad. Tap 🔊 to hear a made-up ad — never a real brand.
  2. Tap the trick. Two big picture choices. Which one is the ad doing?
  3. See and hear it. You learn the trick and how to spot it next time.
  4. Plain words. Hear the ad said again in honest words — what it really wants.

No timer, no streak, no score to chase. It's just for you and stays on this device.

Grown-ups: how ads work & why we teach it this way →