Typography & Branding
📋 What it is
Typography is the art of arranging text so it’s readable and sets a mood; branding uses consistent design so a company is recognisable.
🗣️ Coach says
Letters have personality. Typography chooses fonts and spacing so text is easy to read AND sets a feeling — playful, serious, elegant. Branding keeps a company’s look consistent so you recognise it instantly. Design people can trust.
🧠 Memory hook
Type = readable + a mood. Branding = consistent + recognisable.
😂 Giggle
What did the grid say to the freehand artist?
"You really need to get in line!"
😲 Whoa!
You can often recognise a famous brand from just its font and colours, with the name covered up entirely.
🖼️ Curate a “Letters With Personality” wall — choose 4 type/branding ideas.
You're the curator. Choose 4 pieces, write a placard for each, then open your hall. There’s no single right set — curate with a reason.
0 / 4 chosen
Little “feet” on letters — feel traditional, trusty.
No feet — feel clean, modern, simple.
Two fonts that work together (a heading + a body).
The gaps between letters — too tight is hard to read.
Size/weight show what to read first.
A few colours used consistently everywhere.
One recognisable mark that stands for the whole brand.
Before you open your hall, check your own work — no grade, just a curator’s eye:
🎉 Your hall is open! Every piece has a placard and a reason. Curate another →
🧪 Try it! (2 minutes)
Look at two logos and describe how their fonts feel different (fun vs serious?).