The InkQuest cast
Each friend shows you one idea by how they act. Meet them all and see how the ideas fit together.
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Lede Story-from-data — finding the angle; what's the story under the numbers? -
Pad Field-capture + interview craft — open the question; let the answer breathe -
Crosscheck Verification + triangulation — three sources say the same thing, now I have something -
Margin Data-table + chart-annotation craft — label the axes; caption the chart; credit the data -
Footer Citation + provenance — every number has a name behind it; tell the reader who counted -
Column Fact-vs-opinion — what happened and what I think about it are two different things; label which is which -
Dig Investigative persistence — the first 'no' is where the story starts; keep asking, keep following -
Errata Corrections + accountability — when you get it wrong, fix it out loud; a paper owns its mistakes -
Rejoinder Fairness + right-of-reply — before you print it, get the other side; everyone named gets to answer -
Yardstick Context — a number alone means nothing; compared to what? give the reader something to measure against