The visual system

Every Spark & Anvil app shares a deliberately-chosen visual register — chunky-cartoon flat-vector, bold dark outlines, flat saturated fills. Familiar across the portfolio so kids feel at home anywhere they land.

Brand palette

Forge Orange

#E8652B

Primary CTAs, key UI

Anvil Charcoal

#2D2D2D

Text, icons, grounding

Spark Gold

#FFBE2E

Highlights, accents

Warm White

#FAF8F5

Backgrounds

Slate Blue

#4A6FA5

Links, secondary

The chunky-cartoon register

Bold uniform outline — #2A1F1A at consistent weight on every shape boundary. Reads as intentional ink, not anti-aliased lines.
Flat saturated fills — no gradients, no noise, no 3D shading. Every region is one color.
Toca-Boca / Animal-Crossing reference — chunky proportions, warm rounded forms, kid-readable at a glance.
No sparkle, no glow — visual effects undermine the "made by careful humans" trust signal we want with parents.
Per-app hero color — each app picks a single accent from the palette below. Coherence across the portfolio + personality per app.

Calm motion

Motion here exists only to orient and confirm — never to entertain, hurry, or keep a child tapping. It is the calm register applied to movement.

No autoplay, no auto-rotate, no infinite feed — nothing moves without a deliberate tap, and nothing loops to pull you back.
Motion orients and confirms — a gentle transition shows where something came from or went, or acknowledges a tap. That is all it is ever for.
The learning surface stays still — the manipulative and the question flow carry no decorative motion; movement lives only at the calm boundaries between tasks.
“Reduce motion” is fully honored — if a device asks for less motion, every transition across the whole site drops to none. The content never depends on the movement.

The mascot lineup

24 of 143

Icon system

24 of 175

Every app icon is rendered through the same chunky-cartoon style template. The icon clearly signals the app's subject area while remaining visually consistent across the portfolio — so a parent who liked one Spark & Anvil app can recognize another instantly.

Powered by ForgeKit

ForgeKit is the open-source Swift Package Manager framework underneath every Spark & Anvil app. 50+ modules covering accessibility, COPPA, on-device AI integration, persistence, celebration, gamification, and the avatar system.

The visual coherence above is partly a result of design choices and partly enforced by ForgeKit primitives — same color palette tokens, same component library, same celebration vocabulary across every app the user touches.

Press & brand assets

Logos, brand colors, mascot art, and the design system reference. Downloadable bundle for press, partners, and reviewers.

Press kit →